Industry Day at the Range 2027: Monday, January 18, 2027, Boulder City

SHOT Show 2027 Industry Day at the Range is Monday, January 18, 2027, from 8:30 AM to 4:00 PM at the Boulder Rifle and Pistol Club, 2700 Utah St, Boulder City, Nevada. It is invitation only and is not open to the public: invited media, ambassadors and influencers start at 8:30 AM, and invited trade attendees join at 12:00 PM; the range closes at 4:00 PM. SHOT Range Day, officially Industry Day at the Range, is the one-day, invitation-only range event the day before SHOT Show opens. In 2027 it is Monday, Jan. 18, at the Boulder Rifle & Pistol Club in Boulder City, Nevada. The official Industry Day at the Range site calls it the only range event officially associated with SHOT Show, and the SHOT Show media FAQ says it is open only to media invited by exhibiting companies. Below: the hours, who can go, how invitations work, how to get there and the exhibitor listing. Hours, address and the invitation rule were checked Nov. 11, 2026; the exhibitor listing was checked Nov. 4, 2026.

This page covers the range day only. For the show itself, see SHOT Show 2027 dates and schedule. Products announced at Industry Day at the Range are added to the SHOT Show 2027 new products tracker, not listed in full here.

Hours and sessions

Per the event's schedule of events, Monday, Jan. 18, 2027:

Schedule checked Nov. 11, 2026. Exhibitors only, not attendee hours: manufacturer registration and setup is 7:00 AM to 8:30 AM, per the official exhibitor FAQ.

The event's media FAQ says the first session is open to invited media, brand ambassadors and influencers, who are welcome to stay the entire day, and that the afternoon session opens at 12:00 PM to invited attendees from the shooting, hunting and outdoor trade, as well as commercial buyers and sellers of military, law enforcement and tactical products and services. Food trucks sell meals by cash or card, and water bottles provided by Media Lodge are available throughout the range.

Who can attend

The buyers FAQ says attendance is "RESTRICTED to invited media, ambassadors and influencers and attendees in the shooting, hunting, outdoor, military and law enforcement services ONLY." It is by invitation only from companies exhibiting at Industry Day, "the show is not open to the public," and attendees must be 18 years of age or older. You must be approved for a SHOT Show badge to accept your invitation. There are no guests: the media FAQ says "No guests or spouses are permitted." Industry Day "reserves the right to revoke an invitation at any time."

Personal firearms and ammunition are not allowed. Animals are not allowed except properly identified on-duty ADA-recognized service animals (media FAQ).

How to get invited

• Invitations come from exhibitors. All invites are submitted by exhibiting companies. If you work closely with an exhibitor, ask to be put on their invitation list.
• Trade attendees and buyers: the buyers FAQ suggests reaching out to an exhibitor "prior to November 15."
• Media: the media FAQ gives two dates. One answer says to reach out to an exhibitor "prior to September 1," and another says "prior to November 15" for media, ambassadors and influencers. Check the FAQ for the current wording.
• Returning guests: if you were invited to the 2026 Industry Day at the Range, you automatically receive an invitation to the 2027 event, but you must still qualify for SHOT Show to accept it.
• Timeline: invited people get a save-the-date email in late September and a registration link in October. If you are invited, you are prompted to register for Industry Day during your SHOT Show registration.
• Media crew: invited media can add up to three crew members during registration; crew must be qualified media registered for SHOT Show as media (media FAQ).

Facts from the event's buyers and media FAQs, checked Nov. 4, 2026; hours, address and the invitation-only rule rechecked Nov. 11, 2026. Registration for SHOT Show itself is covered in our SHOT Show 2027 registration and who can attend section.

Badges, transportation and what to bring

• Badge: your SHOT Show badge also serves as your Industry Day badge. Approved, barcoded registrations can pick up at SHOT Show's 24-hour registration starting Sunday, Jan. 17, 2027 at 8:00 AM at the Venetian Registration Alcove, and you can also have your badge printed at the range on Monday beginning at 8:00 AM. If your registration is still pending, you must pick up at the Venetian Registration Alcove.
• No walk-ups: there is no onsite registration. The FAQ says not to show up at the range unless you are already confirmed.
• Getting there: NSSF provides bus transportation to and from the range (see the bus schedule on the event's site). The range is about 25 miles south of Las Vegas.
• What to bring: the sponsor Walker's provides eyes and ears, and you can bring your own. The FAQ suggests a backpack for items you get from exhibitors, good walking shoes and a look at the weather report.

Sponsor

The event's homepage says NSSF is the title sponsor of Industry Day, which it calls the only range event officially associated with SHOT Show, and that NSSF will sponsor it through 2028. Industry Day at the Range is held the day before SHOT Show opens.

Exhibitors

Current exhibitor listing on shotshowrangeday.com, checked Nov. 4, 2026 (the page does not state the year). The media FAQ says attendees can shoot and test the latest products from "over 200 manufacturers." Names link to our brand page where we have one.

• 360 Precision
• Action Target
• Alpha Foxtrot
• ARES Defense Systems, Inc.
• Armscor / Rock Island Armory
• AS Designs
• Barrett
• BCT
• Binary Firing System
• Biofire
• Bucks Holsters
• CEBAR / EVO Ballistix
• CEBAR Industries
• Cerus Gear
• Christensen Arms
• Citadel
• Cloak Industries Inc.
• Cold Steel
• Dark Wolf Ventures
• Deadline Defense
• Detroit Gun Works
• EBAD
• Echo Trace Suppressors
• EMTAN USA
• FightLite Industries
• FLYMOTION
• Franklin Armory
• Freedom Hunters
• GLOCK Professional
• GLOCK, Inc.
• GPS
• GSM Outdoors LLC
• GSSF
• Heckler & Koch
• Henry Repeating Arms
• Hisun Motors USA
• Honda Generators
• Howa
• HUXWRX Safety Co
• Icom America
• Integrix
• Ironclad Performance Wear
• Kahr Arms
• Kahr Firearms Group
• KILO1- K9
• Kimber Mfg., Inc.
• Kore Essentials Inc.
• Laugo Arms
• Leapers, Inc.
• Legacy Sports International
• Luth-AR, LLC
• Lyman Products Corp
• Magna Lens
• Magnum Research
• Magtech Ammunition Company, Inc.
• Mantis
• MARS, Inc.
• Maverick Tactical LLC
• Mec-Gar
• Media Lodge
• National Shooting Sports Foundation
• NIOA
• NZT Group Inc.
• Ocufii
• Olympus Arms
• Opos
• Outdoor Research
• Pointer
• Project ChildSafe
• Rade Technology Corp
• Radetec
• Radian Weapons
• Range Ready Coffee Co.
• Ravin
• RIA USA
• Schmidt & Bender
• Shield Arms
• SOG Knives
• Sonicore
• Stenzel Industries
• Steyr Arms INC
• SWS Rifles
• Tactical Solutions Group LLC
• Tectus Suppressors
• TEES
• TekMat
• Texas Modular Cans LLP
• The Triggered Company
• Thompson Auto-Ordnance
• Tier 1 Tactical, LLC
• Tisas Arms USA
• Trull
• US-CSOG
• UTG
• UTG Pro
• Viridian
• Walker’s
• White Flyer Targets
• Wraith Metalworks
• Zenith Firearms

Exhibitors on this list are not a promise of new products: a listing shows a company is exhibiting, not what it will bring. We add products to the SHOT Show 2027 new products tracker only when the maker has announced them.

Back to the SHOT Show 2027 hub.

Frequently asked questions

Sources

1. Industry Day at the Range: homepage (NSSF title sponsor through 2028)
2. Industry Day at the Range: schedule of events (checked Nov. 11, 2026)
3. Industry Day at the Range: media FAQs (address; checked Nov. 11, 2026)
4. Industry Day at the Range: exhibitor FAQs (hours, sessions, exhibitor setup; checked Nov. 11, 2026)
5. Industry Day at the Range: buyers schedule (checked Nov. 11, 2026)
6. Industry Day at the Range: returns January 18, 2027, at the Boulder Rifle and Pistol Club (checked Nov. 11, 2026)
7. Industry Day at the Range: buyers FAQs
8. Industry Day at the Range: exhibitor listing
9. SHOT Show media FAQ

Keep exploring

• SHOT Show 2027: schedule, dates, hotels and badges
• SHOT Show 2027 new products tracker
• New guns 2027: confirmed releases
• What's shipping now