2026 Gun Releases by the Numbers

By Cole Harlan, Editor · The Release Desk · Updated Oct 21, 2026 · How we verify · Editorial standards · Corrections

Key findings

• 149 of 191 tracked releases are confirmed shipping, 25 are listed with no stock and 17 are announced with no confirmed ship date.
• 106 of 190 dated announcements (56%) landed in January 2026, the month of SHOT Show 2026 (January 20-23, Las Vegas). SHOT week is still where the industry launches.
• The median maker MSRP for a new firearm we track is $1,164 (74 of 89 firearms have a published maker MSRP; range $289 to $14,750).
• SIG Sauer has the most releases in our tracker (15).
• 38 products are described as made in the USA by the maker or a cited source. That is a floor, not a ceiling: we only mark it when a source says so.
• 159 of 191 have a published price, and the other 32 are still waiting on one from the maker.

Releases by category

Counts by product type, with status and the maker MSRP. The median and range use only maker-published MSRPs, using the starting price of a model family; retailer-only prices are left out. Download this table (CSV).

Announcements by month

When the products we track were first announced by their makers. 1 product with no confirmed announce date is left out, and month-only dates count in their month.

Most active makers

The 15 brands with the most tracked releases, with how many of each are shipping. Every brand has its own page with every release and source.

How long from announcement to shipping?

This is the question everyone asks, and the honest answer is that we can't give a reliable industry average yet. Our tracker started on October 16, 2026. For most products, the first time we saw them shipping is the day we started tracking them, not the day they reached shelves. Averaging those dates would produce a fake number, so we don't.

What we can show are the 6 products whose ship date is documented by a dated source from before our tracker began:

Several of these were announced as already shipping, so they show zero days. From here on, every Announced or Listed product that changes to Shipping is dated in our recently shipped log, and this section will grow into a real measurement.

How complete is the data?

• 186 of 191 products have a spec table with five or more maker-published values (median 13 spec rows per product).
• 73 current statuses are backed by the maker's own site; the rest by a named retailer or trade source, linked on each product page.
• Every product shows the date we last checked it. The newest check is Oct 21, 2026.

Methodology

Every number on this page is computed by our site build from the same tracker data that powers the product pages: products.csv (one row per tracked product, with its status, MSRP, announce date, check date and sources) and our dated update log. Nothing is estimated, rounded up or filled in by hand. Where the data cannot support a number, we say so instead of publishing one. Definitions of Announced, Listed and Shipping are on How We Track.

"Tracked releases" means products announced from Oct 13, 2025 to Oct 15, 2026 for the 2026 model year that we added after finding a maker or trade-press source. We don't claim this is every product launched in the industry. It is every product we track, and the list grows weekly. Product families sold in several versions (for example a scope line) count once. "Made in USA" counts only products a maker or cited source describes that way.

Cite this data: GunReleases.com, “2026 Gun Releases by the Numbers,” The Release Desk, updated Oct 21, 2026, https://gunreleases.com/data/2026-gun-releases-by-the-numbers/. You are welcome to quote and chart these figures with a link back to this page.

Related data and guides

• Recently shipped: the live log of new releases that started shipping
• Price change log: MSRP and street price changes
• Every new gun of 2026
• Gun release calendar by month
• The sources we check